From Sweden Productions

Most Trusted Customer Service (These give the most consistent heartfelt service)

Most Trusted Media Company (Media companies with a stellar reputation)

Most Trusted Small Business (For companies with less than £1M turnover)

From Sweden Productions

Leading promoter of Swedish Performing Arts, Media and Entertainment Abroad

Creative, dynamic and innovative, From Sweden Productions is an award-winning performing arts promoter based in London, UK.

Founded in 2009 by Swedish opera- and theatre producer Sofie Haag, the company has made a name for itself for its ability to successfully stage and promote international large-scale, and high profile cultural events with a Swedish connection. Productions include BBC Proms, UEFA Championship League and a multi-cultural EU-project, involving musicians and arts organisations from 4 collaborating countries reaching millions of readers and listeners in the UK and abroad. With a passion for arts and business, as well as presenting the very best in classical music and the performing arts, the company connects with global audiences and media outlets via live performances, online platforms and live streaming. This approach has led to the company being featured in the Guardian, for its innovative ways of utilising virtual tools to manage its teams and clients. In March 2015, From Sweden Productions won the AI Business Excellence Award in March 2015 for Excellence in Performing Arts Promotion, UK.
From Sweden Productions

Most Trusted UK Business Leader (Someone who’s changed a company or community for the better)

Sofie Haag

Sofie Haag is a London-based producer, promoter and entrepreneur with more than 18+ years experience in producing and promoting large-scale, and high profile cultural concerts, productions, festivals and events of the highest quality.

Prior to moving to the UK in 2007 with her family, Sofie worked at the Royal Swedish Opera, The Royal Dramatic Theatre and the Drottningholm Court Theatre as a producer. Productions included corporate sponsorship events with Jean Paul Gaultier, culture festivals, outdoor performances, Pride and international guest plays and tours, including the 13 800+ seat Globe Arena in Stockholm with symphony orchestra and the World Festival Choir. Many of the productions were broadcast live on national radio and TV.

In the UK, Sofie served as president for the London-chapter, and later regional president (Western Europe, Middle East and Africa), for the global non-profit organisation SWEA International (headquarters in America). Under Sofie´s leadership, the organisation increased its member base, strengthened its profile internationally, built and secured strong partnerships with large international corporations and organisations in the UK and abroad. In 2009 Sofie founded From Sweden Ltd (trading name: From Sweden Productions), with the aim to promote and support Swedish performing arts, media and entertainment abroad. She made a name for herself with her sold out Wigmore Hall debut, reaching more than 5 million people via live broadcast leading up to the concert, and later added several sold out performances and events at top London venues to that list. As part of this, Sofie has since presented world renewed artists and productions side by side with up and coming rising stars and newly written commissions - bridging the gap and furthering the relations between Anglo-Swedish arts and business.

Sofie is frequently hired to provide bespoke live music and entertainment to diplomats, embassies, luxury brands and top venues on the one hand and to support clients within classical music and the performing arts with their promotion and production management on the other.

With a BA in tourism and business administration as well as another BA in Musicology, Sofie is passionate about arts and business, creating experiences that leave a positive mark on the audiences and the people involved long after they have left. She also feels strongly about supporting artistic entrepreneurs and organisations in the creative industries (which are suffering from cuts in public funding and government grants, and thus are in strong need of new strategies to raise finance to survive). As part of this, she has just launched a free online DIY Artist Promotion blog to empower artists and creatives with tools and inside tips to get the word out there about themselves and their upcoming events, incl attracting large audiences and generate great buzz, off and online.

When Sofie isn´t busy juggling work and family, she is chairing a business network for Swedish business women in the UK, SveaBritt, writing articles for business magazines and has also on several occasions been hired as a speaker, with the focus on women in leadership and gender equality.

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